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eBay Holiday Promotion Targets Top Sellers

eBay has identified a group of very specific products that it wants to make available to holiday shoppers, and it is running a campaign to encourage sellers to list those items.

The incentive for listing what eBay calls holiday top sellers is a 50% discount on Final Value Fees. “This special offer makes it easy to sell more, save cash, and grow your business. So get ready to start selling October 24 and make easy money on eBay,” it told invited sellers.

The inventory includes Golf Range Finders – in new or refurbished condition; Rosetta Stone in new condition; Televisions in new or refurbished that sell for over $250; Luggage in new condition that sell for over $100; Small Kitchen Appliances in new or refurbished condition that sell for over $50; Funko Pop! Action Figures in new condition that sell for under $20; and Power Tools: DEWALT, Makita, or Milwaukee in new or refurbished condition that sell for over $100;

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eBay explained the promotion:

“Invited sellers who activate the offer pursuant to the terms and conditions set forth herein, will receive 50% off final value fees (collectively referred to as “Promotion”) for up to 10,000 sold items within each Category Promotion that are listed and sold during the Promotion Period as defined below.”

eBay also used the email to encourage sellers to advertise their listings with its Promoted Listings ad program, linking to this page. And it provided a link to holiday selling tips on this page.

The “holiday top seller” promotion kicked off on October 24th and runs through December 31, 2015. All other fees apply, see eBay website for details and restrictions.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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