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Etsy Announces New Social Sharing Tools for Sellers

Etsy rolled out some changes for sellers this week to make it easier to complete selling tasks on the go and promote their shops on social networks.

On Wednesday, Etsy launched Shop Settings, a new feature for the Sell on Etsy app that makes it easier to edit certain information. The new Shop Settings are available in the main menu of the Sell on Etsy app. Entering the Shop Settings section allows sellers to edit or add the following information:

  • Shop icon;
  • Shop title, announcements and message to buyers;
  • About section photos, story, members and links;
  • Shop policies;
  • Vacation settings.

In addition, sellers can add photos right from their smartphone camera or files, and any changes made in the Sell on Etsy app will be reflected on the Etsy website.

Etsy also announced a new feature on Thursday called Shop Updates to help sellers market their shops on social networking sites. Etsy explained:

“Using the Sell on Etsy app for iOS or Android, sellers will be able upload and tag a photo with an active listing in their Etsy shop, and seamlessly share it to their fans on Etsy, as well as various social networks such as Facebook, Pinterest, Twitter and Tumblr, all from one place. These improvements will help sellers reach new audiences and deepen connections with existing customers by showcasing a more personal side of their business, including sneak peeks at new product lines, sales or promotions, as well as inspirations for new products.

“Buyers shopping on the Etsy App will automatically see these updates on their mobile or desktop homepage from sellers they’ve previously purchased from or favorited. If seen while browsing through other channels, buyers will be directed back to Etsy where they can easily purchase the item from that specific seller’s shop.”

You can find more on the Etsy website about Shop Settings on the Sell on Etsy mobile app and the Shop Updates for social marketing.

Update: Not sure how to use the new Etsy social sharing feature? The marketplace offers some tips in this post. And to share your thoughts on social networking sites, check out the latest AuctionBytes Blog post, “Are Social Networking Sites Helping or Hurting Online Sellers?”

Comment on the AuctionBytes Blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.