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eBay Warns ePN Members of German Pricing Law

eBay warned members of its affiliate marketing program that they must comply with Germany’s pricing law when advertising in that country as of November 15, 2015. eBay sellers are already required to comply with the law when selling on its German marketplace.

“Many publishers in Germany are already familiar with German base price (“Grundpreis”) rules associated with the German law “Preisangabenverordnung,”” eBay Partner Network posted. “One of the law’s requirements is that certain items, when advertised with a price by a professional dealer towards a consumer, must also express the price per relevant unit (e.g., price per milliliter, gram, etc.). The law applies to products sold prepackaged, in open packages, or without wrapping, by weight, volume, length or area (e.g., chocolate, motor oil, sewing thread, perfume, etc.).”

eBay affiliates who use the Finding API can comply because it provides Unit Price information (UnitPriceInfo).

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The eBay Partner Network is making a change to ensure that it pulls unit price information from its Finding API into its feeds, for members who rely on them.

And members of the program who use other ePN tools (e.g., Creatives Generator, Link Generator, etc.) but who manually add price information to ads will need to ensure compliance as well, it advised.

The changes to ePN feeds described above will be completed by October 19th. After November 15, ePN may take action against individual publishers who are out of compliance, it warned.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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