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Yahoo Stores Reveals Its Busiest Holiday Shopping Days

It’s one thing to look at holiday shopping trends from the lens of all retailers of all sizes, but small sellers can now look at data more representative of what they are likely to experience.

We’re talking about a new report from Yahoo Stores which compiled a list of the Top 10 online shopping days for all Yahoo stores combined in 2014. It published the data as part of a post about preparing for the holiday shopping season.


Cyber Monday (the Monday after Thanksgiving) and Black Friday (the day after Thanksgiving) are historically the two busiest online shopping days of the year for many online retailers and Yahoo Store owners are no exception.

In fact, Yahoo Stores said some retailers on its platform can make up to 30% of their annual sales during these few days after Thanksgiving. While the data is not granular – Yahoo doesn’t reveal dollar or unit sales – it’s interesting nevertheless.

Another interesting factoid: six of the top ten sales days are Mondays and Tuesdays, and the day after Cyber Monday reported the fifth highest revenue day of the year.

See for yourself on the Yahoo Small Business Tumbler.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.