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eBay Runs Spooky Seller Promotion with Coupon Incentive

eBay sent an invitation to some users to participate in an auction promotion with a Halloween theme to encourage them to list costumes and props for the spooky October holiday. Eligible sellers who activate the offer can list up to 1,000 listings and pay no insertion fee.

It’s clear from the graphic showing flying bats that eBay is hoping sellers will list items related to Halloween to take advantage of shoppers looking for costumes and props. And it is giving sellers a $10 eBay coupon if they list a costume or decor and it sells by October 31st.

Said one recipient of the invitation, eBay still doesn’t get it – “treat the dealers right, lower fees and the listings would come.”

Invited sellers who activate the offer and then create a listing in the auction-style or auction-style with Buy it Now format will pay no insertion fee per item for up to 1,000 listings during the promotion period.

All existing selling limits as well as category and item limits apply and may prevent sellers from creating the maximum number of listings. The promotion is in addition to the free listings per month as part of the everyday rate plan, and it excludes items listed in 1-day or 3-day duration.

The promotion kicked off on Thursday, September 24th, and runs through September 30th. In the invitation, eBay listed some sample items under “What’s selling now” and included a graphic showing an inflatable pumpkin decoration with the information that “Inflatable Halloween decor has an average selling price of $59.

All other fees apply, see eBay website for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.