Amazon is running a 1-day sale on Prime, allowing shoppers to join the membership program for $67 instead of the normal annual price of $99, a savings of 32%. The company said the sale was to celebrate its five Emmy wins at the 67th Primetime Emmy Awards for its original series called Transparent.
This spring, Amazon said Prime was an important program it would continue to invest in, using the term, “feed the Prime platform.” Prime video content helps Amazon because Prime customers buy consumables, clothing, shoes, electronics, and media items, the company’s chief financial officer said at the time.
Amazon launched Prime in 2005 as a free-shipping program and charged $79/year until it raised the price to $99/year last year. In 2012, Amazon revealed it shipped more items with Prime Free Two-Day Shipping than with its Free Super Saver Shipping program, which launched in 2002.
Since launching Prime, Amazon has added additional benefits to the program beyond free shipping, as described in this paragraph from the company’s press release:
“Amazon Prime is an annual membership program for $99 a year that offers customers unlimited Free Two-Day Shipping on more than 20 million items across all categories, unlimited Free Same-Day Delivery on more than a million items in 14 metro areas, unlimited streaming of tens of thousands of movies and TV episodes, more than one million songs, more than one thousand playlists and hundreds of stations with Prime Music, early access to select Lightning Deals all year long, free secure, unlimited photo storage in Amazon Cloud Drive with Prime Photos and access to more than 800,000 books to borrow with the Kindle Owners’ Lending Library. In addition, Prime members in 11 U.S. cities receive one and two hour delivery on a selection of tens of thousands of everyday essentials with the dedicated Prime Now mobile app.”
Last month, Amazon changed the terms, limiting each Prime account to up to two adults and four children and excluding businesses.
New members can sign up for the limited-time Prime offer at Amazon.com/TransparentPrime.