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Amazon Prime Provides Food for Thought

Amazon is pumping up Prime with new benefits beyond products and groceries. Now it’s adding delivery of meals from your favorite restaurants, as well as news provided by Jeff Bezos’s favorite newspaper.

Amazon continues to try and sweeten the deal on its $99/year Prime membership, announcing on Wednesday that for a limited time, Prime members who are not currently subscribed to the Washington Post could receive a special deal on access to the digital version of the newspaper, which Bezos personally acquired in 2013.

Amazon explained in its pitch:

“Prime members can now enjoy six months of free unlimited access to The Washington Post National Digital Edition, a subscription usually retailing for $9.99 per month. After the first six months of access to world-class national and international news, Prime members can continue to enjoy unlimited digital access with a discounted monthly subscription rate of only $3.99, a savings of 60% per month.”

While Amazon didn’t disclose in Wednesday’s announcement the relationship between its founder and the newspaper, other media including the Wall Street Journal did, writing:

“The arrangement is another step in the alliance of the two companies that started in 2013 when Amazon founder Jeff Bezos bought the Post for $250 million. The paper had been bundled together with Amazon’s Kindle Fire tablets in the past, but making it available on Prime will potentially give the paper exposure to a much larger audience.”

The Washington Post set up a page on its site where Amazon Prime members can sign in to take advantage of the offer.

(Lest you think Amazon is getting highbrow, the company also announced Wednesday its Prime Video service is adding the hit television series Sex and the City to its lineup.)

Last week, Amazon announced restaurant delivery in Seattle through Amazon Prime Now, a benefit of Amazon Prime where members in certain areas can download an app to place orders for same-day delivery.

Amazon Restaurants General Manager Gus Lopez said, “Prime members can now enjoy food from the Seattle restaurants they love without having to drive all over the city. For many of these restaurants, this is the first time they are offering delivery, and we are delighted they have chosen to work with us.”

Amazon just added Los Angeles this week, bringing the number of cities worldwide offering Prime Now to 13.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.