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Etsy Launches New Editors Picks Feature

Etsy launched another new feature to encourage shoppers to explore its marketplace. The Editors’ Picks pages are based on themes or events and showcase items from a variety of categories.

Etsy currently displays a link to Editors Picks pages on its homepage on desktop and mobile Web browsers, and it plans to add them to the Etsy app for iOS soon. The feature appears on the top right side of the homepage and is labeled “Editors’ Picks” with the name of the theme and a photo.

Etsy launched the new feature with the following themes: Rustic Weddings, Boho Chic, Gift Ideas and For Kids and Baby. We spotted another this week called “Interior design trends.”

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Any shop on Etsy is eligible to be featured on the new Editors’ Picks pages, and the company explained, “We look for shops with strong product photography that fit within the relevant shopping themes of the pages.”

Click on an Editors’ Picks and you’ll see how Etsy has laid out the page. The page for Boho Chic, for example, is photo-intensive, with the title, “Style Guide: Boho Chic – Embrace your adventurous side with boho-chic clothing and funky vintage accessories for home and beyond.”

It then has a section featuring six categories: Housewares, Jewelry; Clothing; Accessories; Bags & Purses; and Vintage Decor.

The next section is titled, “Eight Top Trends of the Season” featuring eight categories, such as Kimonos and Ear Cuffs & Jackets.

That’s followed by “Boho Beach Beauty” featuring three product types: High-Waisted Bikinis, Wide-Brimmed Hats, and Barefoot Sandals.

And so it goes, encouraging shoppers to click through to browse sellers’ listings. The Editors’ Picks page for Boho Chic also features “Vintage Shops to Watch.” That contrasts with the Editors’ Picks for Rustic Weddings, which has a section called “Staff picks: Shops we love to create a rustic wedding” instead.

The new Editors Picks is just another example of how the marketplace is trying to engage shoppers and keep them on the site. The marketplace recently made a change to search, adding a section to the results page for broad searches that contain what Etsy’s algorithms find to be the top five categories most relevant to the query.

For now, Etsy said traffic generated from Editors’ Picks pages will appear as “other” in sellers’ Shops Stats. You can read more about the new feature on the Etsy Announcements page.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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