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eBay Continues Consignment-Service Push on Social Media

eBay is making a big push to get consumers to use its consignment service to sell unwanted goods. The service, called eBay Valet, replaces its support for a network of independent sellers who now struggle to get exposure now that eBay no longer provides them with leads.

The latest effort to bring attention to Valet is a sweepstakes – and eBay has been promoting it through a marketing campaign that includes the use of social networking sites, such as Twitter. According to its eligibility requirements, only sellers who have either never sold before or are not actively selling (defined as having not sold an item since April 30, 2015) under any eBay user ID are eligible for the promotion.

“Cash in on gold mines in your home,” eBay writes. “That’s right. You’ve got things people want. And those things are worth big bucks on eBay.” It specifically mentions fashion, electronics, games, home & garden as popular items to consider selling on its site.

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If you haven’t yet seen it, you can learn more about the program on the eBay website. It runs through the end of August, be sure to read details and restrictions.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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