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eBay Partners with Consumer Electronics Brand

eBay heralded an exclusive deal with a new consumer electronics brand called ROC Live Life Loud, and while that may sound like a good idea for eBay, sellers of competing brand on the marketplace can be forgiven if they aren’t as enthusiastic about the special deal ROC is getting.

eBay touted the new partnership on its corporate blog. The new ROC brand is from a company cofounded by sports figure Cristiano Ronaldo, but his company won’t actually make the gadgets. eBay explains:

ROC LLL has a joint venture partnership with leading consumer electronics company Monster Products. Monster is designing and manufacturing an exclusive lifestyle electronics collection curated by Ronaldo.

eBay says the distribution deal is exclusive: “ROC secured a digital partnership – a launch agreement with eBay for worldwide distribution. As the exclusive launch platform for ROC Live Life Loud, eBay’s 157 million customers worldwide will enjoy access to ROC’s innovative new products, and a new way to connect with one of the world’s most successful and celebrated athletes.”

It also wrote, “Following the launch, ROC LLL will expand with additional i

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Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to