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eBay Ecommerce Growth Rate Flat in Q2, Turns to Social for Growth

eBay Marketplaces GMV fell 2 percent in the second quarter, year-over-year (or a growth of 6% taking away the impact of foreign currency exchange). Incoming CEO Devin Wenig told Wall Street analysts he was looking to social media and messaging platforms as a way to grow new-user growth after still experiencing SEO challenges (Google).

“Traffic from social channels is growing 100% year on year in the U.S.,” he said.

eBay is also hoping that a mobile classifieds app and seller-advertising through Promoted Listings can help the company. He is also trying to reinvent consumer selling through such initiatives as eBay Valet, which recently launched in the Fashion category.

“We source inventory on our site from small- medium-sized sellers,” he said, “who range from well known brands, to medium-sized retailers, to smaller entrepreneurs.”

And, he said, “We’re on pace to sign a record number of managed sellers this year,” and have signed Asics, Puma, GoPro, Sony, and Bosch Power Tools.

The quarterly earnings conference call on Thursday morning was the last for eBay as a consolidated company – at the end of day Friday, the two companies will officially split.

It was also the last call in which John Donahoe and Bob Swan will participate as they officially leave the company at the end of the week. Incoming CEOs of PayPal and eBay, Dan Schulman and Wenig respectively, and their respective Chief Financial Officers, presented the earnings results and answered questions from analysts.

eBay also revealed it had reached an agreement to sell eBay Enterprise to an investment consortium led by Permira and Sterling Partners for $925 million. The deal will close in the second half of 2015.

The full quarterly results are available on the EcommerceBytes Blog and on the eBay Investor Relations website – we’ll have more to say about eBay’s 2nd quarter earnings and its conference call with analysts in the coming days.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.