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eBay Runs Promo to Attract New, Long-Duration Listings

eBay is running a 5-day listing promotion to encourage sellers to list fresh inventory in long-duration, fixed-price format. eBay enticed sellers with the promise, “More buyers will see your inventory with 30-day fixed price or Good ’til Cancelled listings.” However, as with most seller promotions these days, it’s by invitation only and full of fine print.

“This is so complicated I am not sure if it is a good deal or not,” wrote one EcommerceBytes reader who received the invitation.

Sellers must first activate the promotion. Once they do, they can list up to 1,500 listings and pay no insertion fees – but there are plenty of rules they must follow to qualify for the free listings.

The promotion applies only to new listings – relists are excluded. Also, it applies only to 30-day fixed price or “Good Til Cancelled” (GTC) listings. (And remember, for GTC listings, “the promotional rate only applies to the initial listing; renewals will count toward your monthly listing allotment if available, or will be charged the standard insertion fee rates.”)

As usual, all existing selling limits as well as category and item limits apply and may prevent sellers from creating the maximum number of listings.

The promotion kicked off on Tuesday, July 7 and runs through July 11th. All other fees apply, invited sellers can find more information on the eBay website for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.