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Why Is eBay Hiding Descriptions?

eBay is once again hiding product descriptions on listing pages after it had run similar tests earlier in the year, but sellers are at a loss as to why. Despite the unpopularity of that testing, users have found that eBay is once again hiding descriptions for a subset of users.

While eBay confirmed in March that the hidden descriptions were part of testing, it did not explain the reasoning. In the testing, eBay requires shoppers click a button in order to see details of items they’re viewing.

Sellers said the test was a disaster because it led to buyers missing critical information about products that sellers had described in their descriptions. Some said buyers ended up disappointed with purchases, such as the seller who received a “Significantly Not as Described” claim due to the testing.

The EcommerceBytes Blog contains some reaction to the testing from sellers and buyers, one of whom wrote on the eBay boards that they won’t be browsing on eBay again due to the annoying feature.

We’ve asked eBay’s public relations team for more information about the latest round of testing, which buyers and sellers began seeing on Tuesday. They did not respond by press time.

Comment on the EcommerceBytes Blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.