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eBay Appeals to Consumer Sellers with Post Father’s Day Pitch

eBay’s future CEO Devin Wenig is counting on consumer sellers to help turn the marketplace around – the company even has a “Head of Consumer Selling” at eBay Marketplaces, Vincent Payen – and a post Father’s Day pitch is one way the company is making the appeal to consumers.

eBay issued a press release this week to get media attention: “eBay Offers Easy Ways to Sell Gadgets after Father’s Day – Now Is the Perfect Time to Make the Most Money Selling Popular Electronics on eBay.”

Citing a National Retail Federation survey, eBay said US consumers spend $1.6 billion on technology gifts for Father’s Day, “creating an influx of previous generation devices” – and dads can easily sell these items on eBay, it suggested.

eBay also boasted it would give dads the best price on gadgets (after taking into account fees) compared to competitors, providing a side-by-side comparison of the average selling price of an unlocked Apple iPhone 5s 64GB in good condition. eBay came out on top in its own comparison at $350, compared to Glyde ($248), Amazon Trade-in ($240), Gazelle ($170), and GameStop ($120).

Payen was quoted in the press release saying how easy it was to sell on eBay and touting its eBay Valet service. “Our simplified selling tool allows users to easily select their items from a catalog, pre-filling information and providing them with pricing recommendations to help them sell for the most money. Sellers who want an even simpler experience can now print a free shipping label and send their items to eBay Valet, a professional selling service, where everything is taken care of for them.”

In another press release earlier this month, Payen said that by making selling online accessible to more sellers, “eBay Valet contributes to the wide selection of unique and hard-to-find items that are available on eBay.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.