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Bringing the eBay Marketplace to the Wrist via Apple Watch

Talk about impulse shopping – now people can click to buy items on their smart watch, and eBay is joining the fray with its new app for the Apple Watch. eBay says buyers can stay on top of all of the auctions they’re interested in, and sellers can stay responsive to customers and stay informed of all their selling activity.

eBay said users can consume “small bites of time-sensitive and relevant information, for example, sellers can receive push notifications that help them offer speedy customer service through messaging.” Someone came up with the word “glanceable” in reference to smart watches, and eBay is calling shopping on the small-screen “glanceable commerce.”

eBay spokesperson Karen Crocker Snell told EcommerceBytes that seller features include glanceable summaries of Notifications, Buying, Selling and Watching, and a seller summary view of items for sale, with bids and watches, seller dashboards, 30 day sales and active items with bids. Also included are “28 content rich notifications with short or expanded screens for bidding, watching, selling and messaging,” she said.

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Additional features include a comprehensive view all of of a user’s eBay activities, including all bidding, outbids and items ending soon.

Online shopping has come a long way from the mid-1990s when people had to use desktop computers (and often did their shopping at work). But bringing shopping to the wrist also has its risks. Will shoppers accidentally purchase items without realizing exactly what they’re getting thanks to the small screen size (Apple Watch comes in 38mm and 42mm sizes)?

Let us know what you think.

Comment on the EcommerceBytes Blog.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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