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eBay Hires New Head of PR

eBay named Daniel Tarman Chief Communications Officer, the company announced Monday.Tarman will join the company following the breakup of eBay and PayPal and will report to eBay CEO-designee Devin Wenig. He will become part of eBay’s executive leadership team.

Tarman joins eBay from PIMCO, the world’s largest bond investment management firm, with $1.6 trillion in assets under management. During his eight years at the company, he served as Executive Vice President and Global Head of Corporate Communications.

Before that, he was Managing Director, Corporate Communications & Brand Marketing at Countrywide Financial Corporation. According to his bio on PR association¬†AW Page Society, Tarman managed Countrywide’s crisis communications efforts during the mortgage meltdown of 2007, helping to protect and manage its reputation.

Prior to Countrywide, Tarman held senior communications positions at VISA, and the global public relations agency Burson-Marsteller.

According to eBay’s announcement, Tarman will lead eBay’s global communications function responsible for brand and reputation management, employee communications, social innovation and the eBay Foundation. He replaces Alan Marks.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.