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Unlike eBay, Etsy Encourages Local Initiatives

Etsy continues to encourage its sellers who sell locally – for example, shoppers who use the Etsy mobile app can receive notifications about Etsy Local events. In a new announcement, the marketplace said it has made creating and joining Etsy Local events easier, in order to help get the word out to shoppers interested in buying from Etsy sellers in person.

In addition, the marketplace is supporting local stores that purchase items from Etsy sellers through its Wholesale program.

Among the changes, it updated the Etsy Local guidelines – in part to make sure that the events promoted on Etsy Local are held at a physical location and are open to the public, according to the announcement.

Sellers should be aware that Etsy may remove events that don’t comply with the new guidelines.

Other changes include a new workflow that cuts down on duplicate events; badges for events organized by Etsy Teams; and Etsy Local Stores.

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  • When users add an event to Etsy Local, it will now check to see if the event already exists. “By reducing duplicate events and providing more detailed event information, we hope to provide a better experience for buyers,” it said.
  • Etsy sellers can promote team events on EtsyLocal – and for members of an Etsy Team that is organizing a craft fair, Etsy will add a team badge to the Etsy Local event.

Etsy also added a directory of boutiques that stock items from Etsy sellers to Etsy Local. “By highlighting local stores that support Etsy sellers, we’re helping shoppers connect with independent designers, not just online, but in their local creative communities. The boutiques selected for the initial launch of Local Stores are strong supporters of Etsy sellers. We look forward to expanding this group.”

Etsy said it would continue to roll out additional improvements to its local initiative throughout the year. The full announcement is found in the Etsy Seller Handbook.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.