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Etsy Lets Shoppers Post Photos with Reviews

Etsy has begun letting buyers upload photographs of their purchases alongside a five-star review when using the Etsy app for iOS and Android devices. When buyers upload a photo of their purchase, it will appear everywhere the review does on Etsy, including sellers’ listing reviews and main shop reviews page.

Buyers will also have the option to share their reviews on social media and via email and SMS text message.

While sellers might be anxious about the possibility of disgruntled customers posting lousy photos, Etsy is restricting the feature to five-star reviews only. “Our goal is to help you reach more potential buyers by making it easier for satisfied customers to spread the word about your shop and products,” Etsy wrote in its announcement.

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Here’s an explanation of how it works:

When a shopper is leaving a five-star review in the Etsy app for iOS or Android, they will be able to snap a picture of their purchase, or select an image from their camera roll to include with the review. If a shopper needs more time to get just the right shot, they can leave a review and go back later to add in the photo.

The image will surface everywhere that a review is featured, across all platforms, including the review page and on listings. Once the photo is uploaded, shoppers can share their purchase either through their social platforms including Facebook, Pinterest, and Twitter, or privately via email or SMS text.

When a buyer chooses to share their photo, the link will be pre-populated with the seller’s shop name and shop title, offering access for others to check out the shop themselves, and will also have the hashtag #EtsyStar to view member’s images across social channels.

The announcement didn’t say whether sellers could request a photograph be removed from a particular review. You can read more about the new feature on the Etsy blog.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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