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PayPal Eliminates Need for Shoppers to Enter Passwords

Online shoppers can pay for purchases with PayPal without entering User IDs and passwords after their first login thanks to the launch of One Touch for Web. PayPal had launched the feature for mobile apps last year, and now it’s making it available for websites and through all devices, including desktops.

PayPal said since the launch of One Touch for native mobile apps last September, it heard from merchants that the feature led to an increase in sales, average order values, customer adoption and loyalty.

Most PayPal merchants will automatically have One Touch enabled for their customers, without needing to do any integration. And PayPal said One Touch will soon be available to all PayPal customers regardless of whether they have the PayPal mobile app.

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“You’ll start seeing these consumer experiences roll out in many of your favorite PayPal merchant checkout experiences today beginning in the US,” PayPal said, “and expanding internationally in the coming months.”

The full announcement is available on the PayPal blog.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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