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ChannelAdvisor Cuts Loose Marketworks eBay Tool

After painting a grim picture of eBay in January, ChannelAdvisor made the decision to close down an eBay inventory management tool called MarketplaceAdvisor, formerly called Marketworks.

ChannelAdvisor had made waves in January when its President questioned the viability of small eBay sellers. The company’s CEO explained that it had seen consumer demand shift towards large and brand-name retailers and branded manufacturers.

In a letter it sent to customers on April 13th, ChannelAdvisor said it was constantly evaluating and improving its software and evaluating how and where it focused internal resources. “Occasionally this means we must discontinue support for certain products or services.”

The letter continued, “It is in this spirit that we have made the difficult decision to discontinue our Marketworks/MarketplaceAdvisor product on September 14, 2015 in order to concentrate our efforts on other parts of our platform; efforts that we believe will enhance our ability to connect our customers to more sources of demand.”

ChannelAdvisor had acquired Marketworks, formerly called Auctionworks, in 2007 and rebranded the tool in 2008 when it forced users of its ChannelAdvisor Pro service to use the more expensive Marketplace Advisor instead. It appears ChannelAdvisor is now cutting loose smaller sellers who used MarketplaceAdvisor in its pursuit of larger merchants.

As of July 15th, eBay sellers will be unable to list items via MarketplaceAdvisor, and ChannelAdvisor will disable storefronts on August 17, 2015. It will cut off all access to data on September 14th.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.