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Etsy Adds Competitive Listings on Mobile App Listing Pages

Shoppers using Etsy’s mobile app will soon see a new section at the bottom of a seller’s listing called “Similar Items on Etsy.” The new section appears below the “Similar Items” section that links to the seller’s other listings, but it will link to competitive listings.

An announcement post explained Etsy was adding the new section in an effort to help increase the number of listings viewed in the Etsy mobile apps.

Generally sellers object to the concept of another seller’s listing appearing in their own listing. Etsy tried to reassure sellers by explaining, “Your items are just as likely to appear in the Similar items on Etsy section as products from other shops. The items that appear in the Similar items on Etsy section have similar tags and titles and are usually listed in similar product categories.”

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It went on to explain it was working to encourage buyers to continue shopping after they reach the bottom of listing pages on the Etsy app. “Our goal is to keep mobile shoppers engaged and increase the number of items viewed in the app, bringing more visibility to all Etsy shops.”


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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to

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