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eBay UK Promotion Gives Sellers a Break on Commission Fee

eBay UK is running a promotion in which it gives sellers a break on commission fees. However, the sale applies only to one item, with plenty of restrictions.

The promotion is by invitation only and applies only to private (casual) sellers. “Manually relist your item using auction-style format with a starting price of 99p and save 30% on final value fees when it sells.” Note that sellers must use the eBay relist function – the promotion excludes newly listed items.

That means sellers can only get the Final Value Fee discount on one auction listing they relist with a starting price of 99 pence.

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The potential savings of a Final Value Fee promotion can be far greater than that of a free-listing promotion. However, in this case, eBay UK is requiring sellers to list with an extremely low starting price. Sellers face the risk of having an expensive item sell for less than a pound – and, the promotion prohibits using a reserve price, the only way to counter that risk.

eBay UK said starting an auction at a price of 99 pence increased the chance of selling by more than 60%, and it also recommended sellers list auctions on a Sunday with a 7-day duration to “end when demand is at its peak.”

The promotion is valid for registered private sellers who are expressly invited by eBay. The offer is not valid when forwarded to others.

The promotion is valid until 7 days after receipt of the promotional offer (March 21st). All other fees apply, see the invitation for details and restrictions.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to

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