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Amazon Wants to Be Exclusive Source of Hot New Products

Amazon launched a new store on its marketplace called Amazon Exclusives featuring innovative new products from “popular up-and-coming brands” and inventors. But you won’t see any items sold by third-party merchants here. Nor will you see the items in Amazon Exclusives carried by other retailers or marketplaces.

Among the items to be showcased are products featured on the TV program Shark Tank. And as Engadget noted, the store features products from Kickstarter successes.

Amazon said it worked with select brands in launching the store. And it wants a lock on their products – items in the Amazon Exclusives store are only available on Amazon or directly from the brand’s website or physical stores. Amazon fulfills all of the items in the store.

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Amazon’s vice president of its marketplace Peter Faricy said in the announcement, “Our mission on behalf of customers is to make Amazon the destination for brands and innovators to launch and sell their products, providing our customers early access to new products. We understand that helping brands gain exposure for their award-winning new products is beneficial to customers that desire to be the first to have the hot new item.”

The new store may be especially helpful in netting the marketplace sales during the fourth quarter as holiday shoppers hunt for unique gifts for loved ones. You can visit the new store at Amazon Exclusives.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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