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eBay Runs Promotion to Entice Sellers to Open Store

What would it take to get you to open an eBay Store? It seems eBay is trying to find out, and is running another promotion to entice sellers to sign up for a monthly subscription.

The current promotion is by invitation only, and this one offers a discount on monthly Store subscription fees for four months. Invited sellers must activate the offer and sign up for an eBay Store subscription to get the promotional rate.

A recipient of the invitation told EcommerceBytes he has been considering closing his existing eBay Store due to a lack of sales. He also noted that the invitation, sent to a non-Store account he hasn’t used in a year, contained the pitch, “Sales are growing for (User ID redacted). An eBay Store can take it to the next level.”

The value proposition of an eBay Store, according to the invitation:

  • Get more free listings and lower final value fees.
  • Attract shoppers with a sleek online store design
  • Set up discounts and manage promotions, and more…

The promotion offers four months of reduced pricing – opening a Basic Store usually costs $19.95/month; it would cost $9.95/month for the first 4 months under the promotion. According to the invitation email:

Invited sellers (“sellers”) who activate the offer and then sign up for an eBay Store subscription, pursuant to the terms and conditions set forth herein, will get $10 off subscription fees if they sign up for a Basic Store, $25 off subscription fees if they sign up for Premium and $75 off subscription fees if they sign up for Anchor Store, for the first four months of their subscription start date (collectively referred to as “Promotion”).

The offer ends March 2, 2015. All other fees apply, see invitation for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.