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eBay Promo Tries to Boost Store Subscribership in the UK

eBay is running a promotion to entice sellers to sign up for a Store subscription, this one offered to UK sellers. Monthly Store subscriptions provide eBay with a more consistent revenue stream at a time of stagnating growth – Marketplaces GMV grew a mere 2% in the fourth quarter.

And, with the pending breakup of eBay, its marketplaces business could see more scrutiny – an increase in the number of Stores could prove an attractive metric to any potential acquirers.

eBay sent the latest invitation to a private (casual) seller in the UK offering him two months free if he signed up for a Store. Yet the terms state only business sellers can qualify for the promotion. Those invited to participate have until March 3rd to decide.

Sellers will have to remember to cancel their subscription one day prior to the end of the promotional period if they don’t wish to be charged fees going forward.

An excerpt of the promotion states, “eBay.co.uk business sellers who have been invited to participate by email or by a message in My eBay Messages and have actively opted in to the promotion via the RSVP link shown in the marketing communication, will pay no Subscription fee related to their subscription to a Basic eBay Shop (a “Shop”) from the day they sign up to a maximum of 2 calendar months (the “Promotion”).”

In the U.S., eBay recently encouraged sellers to upgrade their Store subscription level.

All other fees apply to the UK promo, see the eBay UK website for details and restrictions.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.