Sellers can set up their own online stores “in the cloud” thanks to a new offering just launched out of beta. PrestaShop Cloud includes hosting in what it is calling a “freemium,” open source, and supported ecommerce solution.
The PrestaShop platform launched in 2007 as free software merchants could download to power their stores, with hosting a paid option. Its software has been downloaded more than 4 million times and has been translated into 65 different languages, and the company boasts a member community of over 700,000.
With the new platform in the cloud, PrestaShop said it is the first in the market to combine open source and cloud technology into one, completely free ecommerce solution, and capitalizing on more than seven years of open source development.
PrestaShop’s Justin Wilson said PrestaShop Cloud enables merchants from around the world to set up an online store in just a few clicks. “Cloud is a fully hosted and supported version of the PrestaShop ecommerce platform” and is being offered at no cost to end users.
PayPal is a strategic partner that has helped it scale payments processing in the U.S. and Canada and is integrated into the new PrestaShop Cloud platform, he said.
Founder Bruno Leveque said in the company’s announcement, “Since the first version, our software has helped merchants process more than $15 billion in sales. Our freemium business model enables us to be uniquely positioned in the market. We can provide feature-rich ecommerce technology at the lowest cost possible while our competitors charge license fees or take a percentage of revenue directly from merchants.”
He said PrestaShop is disrupting the ecommerce industry and is making it possible for more merchants to sell their products online with the highest margins possible.
The company’s website explains how this is possible: “PrestaShop earns money through modules-specific features-you can add to your store using our marketplace, PrestaShop Addons (it’s like the Apple Store for iPhone or the Play Store for Android).”