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eBay Adds Another Classifieds Site to Its Portfolio

eBay has acquired Vivanuncios, a Spanish-language classifieds site in Mexico owned by W3 Ltd. Vivanuncios, founded in 2006, receives 15 million visits per month and had more than half a million published ads in the fourth quarter, 2014.

eBay Classifieds Group will migrate users of its current Mexican classifieds platform, iBazar, to the new Vivanuncios platform over the next several weeks, citing the brand recognition and success of Vivanuncios in Mexico.

eBay will retire the iBazar brand in Mexico. “The iBazar team has seen great success since its launch in 2013,” the company said, “but it makes sense to merge the two sets of users and move forward under a cohesive brand that is well known to Mexican consumers: Vivanuncios.”

Vivanuncios will join eBay’s portfolio of ten local brands in 24 countries around the world; alaMaula, BilBasen, DBA, eBay Classifieds/eBay Kleinanzeigen, Gumtree, Kijiji, LoQUo, Marktplaats, mobile.de and 2dehands.be/2ememain.be. In total, they receive over 200 million monthly visitors.

eBay said Latin America remained one of the highest potential regions for growth in ecommerce. “Utilizing the collective experience within the eBay Classifieds Group portfolio combined with the local knowledge and drive of the Vivanuncios team, eBay intends to build its latest success story.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.