Diamonds may be a girl’s best friend, but eBay is also attracted to the gemstones, and it’s working to bring on diamond sellers to its marketplace. While it may seem like good news to shoppers, existing sellers on eBay may not be too pleased about the plan.
eBay Israel is working with the Israeli Diamond Exchange, which has 3,500 members. Over 450 merchants, all Diamond Exchange members, recently attended the announcement of the partnership at an event held near Tel Aviv.
eBay will train members of the Exchange on how to set up online stores on eBay. The partnership is designed to give Exchange members exposure to new international shoppers, who will receive support as well as training.
eBay Israel’s head of business development Elad Goldenberg said in a releaseannouncing the news, “This collaboration with the Israel Diamond Exchange will open up possibilities for accredited diamond sellers to reach greater audiences and markets.”
“With sales of engagement rings on eBay witnessing exceptional year-on-year growth, this new alliance seeks to build on that momentum,” eBay said.