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Final comScore Tally: Holiday Sales up 15 Percent

The 2014 online holiday shopping season was very strong overall, according to research firm comScore, with a 15% increase in spending. “Spending slightly exceeded our fairly optimistic forecast heading into the season,” said comScore chairman emeritus Gian Fulgoni in the company’s announcement.

Shoppers spent $53.3 billion online for the entire November-December 2014 holiday season – that’s U.S. retail ecommerce spending from desktop computers.

Cyber Monday, which fell on December 1 this year, once again ranked as the heaviest spending day of the year with more than $2 billion in desktop buying.

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Fulgoni said, “despite a shortened holiday calendar between Thanksgiving and Christmas and erroneous reports of flagging holiday sales, the American consumer proved resilient and flexed their spending muscle online this year. Increasing positive consumer sentiment, improving job growth and declining gas prices all combined to create a more favorable spending environment, and consumers responded by opening up their wallets in a way they hadn’t since before the financial crisis. In the end, we saw growth rates in the mid-double digits as the online channel continued to gain meaningful share from brick-and-mortar.”

Top 10 Desktop Spending Days in 2014 Holiday Season 
Cyber Monday (Dec. 1), for the fifth consecutive year, ranked as the heaviest online buying day with $2.038 billion in desktop spending. The day after Cyber Monday ranked second for the season at $1.796 billion, followed by Green Monday (Dec. 8) with $1.615 billion and Black Friday with $1.505 billion. For the entire season fifteen individual days exceeded $1 billion in online spending via desktop, a significant increase from ten the previous year.

See the full release on the comScore website.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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