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Peaks and Valleys Mark this Year’s Holiday Shopping Season

Online holiday shopping hit $48.3 billion to date, a 15% increase over corresponding days last year, according to comScore, which released data on the first 51 days of the November-December 2014 holiday season.

The most recent week (Dec. 15-21) posted a strong 18-percent growth in online sales, taking in $5.8 billion in desktop spending in what was the last full week before Christmas. The week began with two billion dollar days – Monday, Dec. 15 at $1.07 billion and Tuesday, Dec. 16 at $1.16 billion – while Free Shipping Day (Thursday, Dec. 18) saw $926 million in desktop spending.

The accompanying table shows peaks and valleys in terms of growth rate – desktop spending on Thanksgiving Day was up 32% over last year, while Free Shipping Day was up only 7% compared to last year.

ComScore’s Gian Fulgoni said the performance to-date virtually guarantees ecommerce spending will outperform the company’s pre-season forecast.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.