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Cyber Monday Shopping Tops $2 Billion in Sales

Cyber Monday shopping through desktops was up 17% over last year and was the only day to ever surpass $2 billion in sales, according to comScore. The holiday season as a whole is up 16% over the corresponding period last year.

Cyber Monday reached $2.038 billion in desktop online spending. The weekend after Thanksgiving also reached a major milestone as it saw its first ever billion-dollar online shopping day on Saturday, while Sunday’s sales just fell short of the $1 billion mark.

And for the 5-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $6.6 billion, up 24% versus last year.

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Adobe released its 2014 Digital Index Online Shopping data for Cyber Monday that showed total online sales came in at $2.65 billion, up 16% compared to 2013. The top 25 retailers, who each generated $30 million or more on Cyber Monday, saw online sales increase by 25%, capturing nearly $1.8 billion.

Smaller retailers, those generating $2 million or less, grew by 5%.

Consumers saw the highest discounts of 23% in the early morning hours, and more than half (54%) of online sales came in outside of normal working hours.

The findings were based on the analysis of aggregated and anonymous data of more than 400 million visits to 4,500 retail websites on Cyber Monday.

The Custora E-Commerce Pulse, which tracks real-time ecommerce transaction data from over 100 US retailers, over 100 million online shoppers, and over $40 billion in ecommerce revenue, said email marketing drove most orders on Cyber Monday and the holiday weekend.

“While usually lagging behind online search (free and paid), on Cyber Monday email marketing was the primary channel, driving 23.9% of sales. Social media (i

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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