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How Are Online Sales as We Head into Thanksgiving?

Each year, retail data-nerds rely on research firm comScore to see how the holiday shopping season is shopping up for online sellers. They got their first fix with a new comScore report showing sales for the first 3 weeks of November.

So far, so good, with 11% growth over last year, and three individual shopping days surpassing $900 million in desktop spending

ComScore reported holiday season retail ecommerce spending for the first 23 days of the November-December 2014 holiday season. For the holiday season-to-date, $17.5 billion has been spent online using desktop computers, marking an 11% increase versus the corresponding days last year.

Friday, November 21 has been the heaviest online spending day of the season to date at $914 million in desktop spending. Two other individual shopping days (Wednesday, Nov. 12 and Wednesday, Nov. 19) have also surpassed the $900 million threshold.

ComScore chairman emeritus Gian Fulgoni called it a very good start to the season, “and still very much on pace to meet our forecast of 14 percent desktop growth for the full season.

“Although current growth rates are trailing slightly the anticipated full season growth rate, it is important to note that this gap should be essentially made up with the extra shopping day between Thanksgiving and Christmas this year compared to last year,” Fulgoni said. “In addition, given the recent strength on certain individual spending days, it is likely we’ll see our first ever billion dollar spending day occur prior to the Thanksgiving holiday, before the heaviest part of the season even kicks off.”

Several of the key online shopping days are set to occur within the next two weeks, beginning with Thanksgiving and Black Friday (Nov. 27-28), followed closely by Cyber Monday (Dec. 1) and finally Green Monday (Dec. 8).

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.