eBay is running a promotion that’s clearly part of its effort to entice sellers to open a store. Currently eBay places a commission cap of $250 (per listing) for Store subscribers. Through the end of the year, it’s lowering the cap to $200.
eBay recently raised the commission fee cap for sellers without a Store subscription from $250 to $750, also an enticement for sellers to open a Store on its marketplace. eBay Stores subscriptions start at $19.95 per month.
eBay Store owners pay a Final Value Fee (FVF) of between 4 – 9%, depending on the category – for most categories, eBay charges a 9% FVF. That means a seller with an eBay Store would save up to $50 on items selling for over $2,222, assuming a 9% FVF – well above the presumed average selling price on eBay.
The important thing for all sellers with a Store to remember is that they must activate the promotion. See the announcement and details and restrictions on the eBay announcement board.
Comment on the EcommerceBytes Blog from October 23rd.