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eBay Runs Stores Promotion for High Value Items

eBay is running a promotion that’s clearly part of its effort to entice sellers to open a store. Currently eBay places a commission cap of $250 (per listing) for Store subscribers. Through the end of the year, it’s lowering the cap to $200.

eBay recently raised the commission fee cap for sellers without a Store subscription from $250 to $750, also an enticement for sellers to open a Store on its marketplace. eBay Stores subscriptions start at $19.95 per month.

eBay Store owners pay a Final Value Fee (FVF) of between 4 – 9%, depending on the category – for most categories, eBay charges a 9% FVF. That means a seller with an eBay Store would save up to $50 on items selling for over $2,222, assuming a 9% FVF – well above the presumed average selling price on eBay.

The important thing for all sellers with a Store to remember is that they must activate the promotion. See the announcement and details and restrictions on the eBay announcement board.

Comment on the EcommerceBytes Blog from October 23rd.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.