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Etsy Sellers Can Test New Listing Manager

Etsy is working on improving the listing-management process, generally a time-consuming but important task for online sellers. A prototype of a new listing tool is now open to all sellers for them to try out for themselves.

A warning before you proceed – the tool isn’t ready for prime time, that’s why it’s in the prototype phase. On the other hand, Etsy explains, “If you need some time to get used to the new experience, you can easily toggle back and forth between the old and new version by clicking the “Back to Classic” link in the toolbar.”

Etsy lists some of the features included in the test:

  • Advanced filters and sorting.
  • Quick Edit mode that makes it faster to edit multiple listings.
  • Additional search capabilities (ex. search your sold out listings!)
  • Improved at-a-glance listing stats.
  • Better experience on mobile devices.
  • Two different listing views (gallery view and list view).

Etsy also noted the new tool included improvements to the listing process, including a quicker workflow with an updated preview step (now optional) and bigger photos at the top of the page.

As with other prototypes, this one began as a private test with a limited number of sellers who provided feedback, and is now open to all sellers to help Etsy gather even more feedback before launch.

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An Etsy spokesperson said the company is always testing out different tools and features on Etsy, reviewing the feedback, and making refinements based on what it finds out. “One way we do this is with prototype teams. Given their nature, these projects may come and go at any time, and they may not always work as expected.”

Regarding this particular prototype, she said sentiment and feedback from the members of the team was positive, “but we can’t comment on future plans for the feature.”

We saw some positive comments about the new listing tool, such as this one: “I just wanted to say how much I really like using the new listings manager. Specifically I love that I can see the stats for each item from the last 30 days. I haven’t combed through my listings in a while and it’s nice to be able to see at a glance what I should maybe click on and update.”

Conversely, some sellers had a difficult time, such as this comment from a seller: “I’m having a hard time adjusting to the appearance of the new listings manager. Each listing takes up quite amount of space and it seems I have to scroll quite a bit to search listings on each page. It seems confusing.”

There were many questions about sorting items with the new listing manager prototype, such as those discussed in this thread along with answers from Etsy and other sellers.

The tool also has more photo editing tools, and there were questions and comments about those features as well.

“Making this process faster and easier is a high priority for us here at Etsy,” Nickey Skarstad of the product team wrote on the announcement posted last month on this Etsy post, which contains more details. Sellers can join the prototype on this this Etsy page.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.