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Amazon Expands Payments and Pickup Lockers in Europe

Amazon has expanded its “Login and Pay with Amazon” service to merchants in Europe, and it has installed pickup lockers at a UK airport for shoppers on the go.

On sites that offer Login and Pay with Amazon, shoppers can use the information stored in their Amazon account to login and pay for purchases, making it faster for the shopper and providing the merchant with customer information.

Amazon launched the service in the U.S. last October, explaining it goes beyond Amazon Payments by letting customers log in upfront. “If the customer doesn’t buy during the purchase session, the seller retains the customer’s information so that they can maintain a relationship and recognize the customer when they return. When the buyer goes to make a purchase, they are already logged in and can access shipping, payment and other information stored in their Amazon account.”

The service is now available in Europe, and Amazon made some bold claims about the benefits one UK merchant saw after adding Login and Pay with Amazon on its website. AllSaints, a British brand, saw speedier checkout time and a 34% higher conversion rate. “Within the first few days of being live, 24% of all online sales were made via Login and Pay with Amazon,” Amazon said, and the merchant saw a 15% higher average online order value vs. other alternative methods/wallets.

Amazon Lockers Take Off at UK Airport
Amazon also announced it has installed Amazon Lockers at Birmingham Airport. “Deliveries made to Amazon Lockers nationally have more than doubled in the last year as customers continue to enjoy the flexibility the service provides,” according to the announcement.

After making a purchase online, Amazon customers select a Locker location when they get to the checkout and are then given a unique pick-up code in order to retrieve their items from that Amazon Locker.

The airport lockers are located prior to security in the airport’s south-check-in hall near to arrivals and will be accessible to customers twenty-four hours a day. Birmingham Airport currently sees nine million passengers pass through the terminal every year.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.