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A Breakdown of Etsy Pre-Holiday Changes – and Non-Changes

We’ve written a lot about the amount of testing Etsy conducted over the course of the spring and summer months, along with sellers’ reaction. Etsy has wrapped up some, but not all, of the tests as the holiday shopping season nears.

The good news for those who don’t like the testing: “We won’t be running any more experiments or making any big changes to the way that buyers see your shop this year,” Etsy said. However, it will continue running experiments on other pages as it heads into fall, it told users in a recent post.

Here’s a summary of some of the results of all that recent testing.

Keeping Classic Storefronts – for Now 
Etsy will keep the classic storefronts as is through the holiday season – but it will launch new storefronts next year. The new look to come is designed to help sellers merchandize their shop and highlight their independent brand.

“We have more seller tools and features to make these aspects of running a shop easier and when we do release new storefronts next year, we’ll be providing you with education, support, and plenty of time to prep before buyers see any changes.”

While many sellers may have been happy to hear they wouldn’t be subjected to a learning curve during the holiday shopping season, one seller said it wasn’t great news for those selling in the Wedding category whose slow period is now through the end of the year.

New Etsy Shipping Notifications
Etsy tested new shipping notifications over the summer, and the new design is now here to stay. A mockup of the new design is available here.

Changes include:

  • A more personalized headline. The current headline says, “Your order has shipped!” In the new design, the headline addresses the buyer and shop by name.
  • A larger tracking button for packages with tracking. (“If you do not use a tracking number, we will show the shipping provider you used in this spot instead.”)
  • A helpful map. “This map helps buyers understand where their items are coming from, highlighting the many far-flung locations of Etsy sellers.”
  • A larger button to View Receipt.
  • Removal of the cost summary.
  • Removal of the Convo link.

Some sellers were pleased to see the new format, others expressed concerns, such as this:

“There are quite a few reasons why sellers might not want Etsy to send a message to buyers some use other online shipping labels not Etsy and buyer might have been sent a message already it should be up to sellers when and how they contact buyers.”

More information about the new shipping notifications is available here.

New Navigation
As we previously reported, Etsy launched new navigation and design throughout the site on Thursday.

The new design eliminates links at the top of the page to: Sell, Registry, Community, Blogs, Mobile, and Gift Cards. It takes the icons from the top left, redesigns them, and moves them to the top right of the page.

If you spot other changes on the site, let us know.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.