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Alibaba’s 11 Main Addresses Rumor It May Ban PayPal

After a rumor surfaced that Alibaba’s new U.S. marketplace 11 Main might be considering dropping PayPal as a payment method, we checked in with company spokesperson Abbygail Reyes.

Her response to our inquiry: “11 Main enables consumers to use credit cards directly and PayPal to purchase items from shop owners at 11 Main. We’re aiming to provide the best possible consumer experience and many shoppers prefer an easy, direct way to pay using a credit card.”

Many online marketplaces support PayPal (with one notable exception being Amazon). Etsy, for example, had relied quite heavily on PayPal to facilitate payments but has since launched its own Direct Checkout, though it continues to allow its sellers to accept PayPal for payments.

Alibaba and PayPal briefly partnered in China, allowing businesses sourcing product through B2B marketplace AliExpress to use PayPal for payment, but the relationship lasted only a year.

The new 11 Main marketplace was the brainchild of the heads of Vendio and Auctiva, eBay listing tools that Alibaba acquired 4 years ago. We asked Reyes if it was true that all parts of listing, selling, and buying would be done on 11 Main directly, no longer using any aspects of Vendio or Auctiva’s tools.

“We have received an incredible response from merchants who have never participated in any marketplace nor used an existing Auctiva or Vendio service,” she said. “These shop owners requested a streamlined way to manage their shops, items and orders directly at 11 Main. We’re deeply committed to the success of our shop owners. As such, we continue to enhance 11 Main based on merchant feedback. Auctiva and Vendio remain integrated into 11 Main, so shop owners managing their multi-channel businesses can continue to use these services as well.”

Can merchants continue to import items from eBay into 11 Main? “11 Main shop owners can add products to their shops through a variety of methods, including direct file exchange, creating items in the 11 Main Shop Center and through direct integration into other ecommerce platforms,” Reyes told EcommerceBytes.

She said Auctiva and Vendio continue to support merchants managing multi-channel sales across all their chosen marketing channels, as they’ve each done now for over 15 years.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.