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Etsy Rolls Out New Marked-As-Shipped Feature

Etsy is rolling out a new process for marking orders as shipped, an important feature for marketplaces so they know when the seller has shipped an order. One major change – the new marked-as-shipped feature will now send a notice to buyers automatically.

Some sellers reacted positively, others were adamant that the notification to buyers should be optional, including some who said notifications were already sent to buyers from PayPal.

Etsy tested the new process with a group of over 1,100 sellers – its goal: setting accurate shipping expectations for buyers without adding time to sellers’ workflows.

Etsy explained, “With this release, marking an order as “shipped” and notifying your buyer have been combined into one action.” It also said shipping notification emails presented another opportunity to engage buyers and keep them coming back to Etsy.

Also, “We also hope that ensuring notifications are sent for every order that has been shipped will mean less back and forth between you and your buyers about shipping.”

It is still optional whether to include tracking and shipping provider information, and sellers can set a ship date of up to 2 days in advance when marking an order as shipped. “This is especially helpful if you prepare your packages perhaps the night before heading to the post office,” according to the marketplace.

Etsy will be rolling out the changes over the next few days. Details of the changes are found in the Etsy announcement and on the FAQs page.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.