Etsy is rolling out a new process for marking orders as shipped, an important feature for marketplaces so they know when the seller has shipped an order. One major change – the new marked-as-shipped feature will now send a notice to buyers automatically.
Some sellers reacted positively, others were adamant that the notification to buyers should be optional, including some who said notifications were already sent to buyers from PayPal.
Etsy tested the new process with a group of over 1,100 sellers – its goal: setting accurate shipping expectations for buyers without adding time to sellers’ workflows.
Etsy explained, “With this release, marking an order as “shipped” and notifying your buyer have been combined into one action.” It also said shipping notification emails presented another opportunity to engage buyers and keep them coming back to Etsy.
Also, “We also hope that ensuring notifications are sent for every order that has been shipped will mean less back and forth between you and your buyers about shipping.”
It is still optional whether to include tracking and shipping provider information, and sellers can set a ship date of up to 2 days in advance when marking an order as shipped. “This is especially helpful if you prepare your packages perhaps the night before heading to the post office,” according to the marketplace.