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Normally Fierce Competitors, Amazon and eBay Put Mobile Ahead of Rivalry

Despite being fierce rivals in the ecommerce space, eBay and Amazon came together this week thanks to mobile apps for the new Amazon Fire smartphone. In a press release touting its Appstore and new apps created especially for the Fire’s innovative features, Amazon called attention to eBay’s shopping app.

“eBay allows shoppers to access top eBay Deals from Fire phone’s home screen. Once a shopper is in the app and searching eBay’s inventory, the tilt gesture activates search refinements and filters without needing to tap the screen.”

Amazon’s press release quoted RJ Pittman, Chief Product Officer at eBay, praising the Amazon Fire’s unique features. “Dynamic Perspective’s tilt and gesture capabilities helps us eliminate the number of taps and swipes between search, browse and purchase, delivering a simple, delightful shopping experience to our customers.”

While it may seem a given that two rivals could work together, that hasn’t always been the case. eBay doesn’t allow Amazon’s online payment services on its marketplace, for example, nor did it allow Google Checkout, for that matter.

Amazon also pointed to a Craigslist app, but it’s from third party developer Lifelike Apps, not Craiglistlist itself. “Daily for Craigslist shows popular and recently viewed categories on Fire phone’s enhanced carousel,” Amazon wrote.

Amazon Fire’s Dynamic Perspective is an entirely new technology that responds to the way a customer holds, views, and moves the phone. With the Dynamic Perspective SDK, developers can use special sensors to create new interactions in apps and games.

Amazon issued the press release on Tuesday to demonstrate that developers are optimizing their mobile apps for the Fire’s new technology. Since the Fire phone launched, the rate of app submissions to the Amazon Appstore has more than doubled, and app submissions are at record levels in the 5-week period since launch, Amazon revealed.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.