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New PayPal Select Program Rewards Top Customers with Enhanced Support

A PayPal spokesperson confirmed the existence of a new loyalty program from the company after a reader tipped us off to its existence. After we blogged about the program yesterday morning, PayPal posted an announcement on its blog.

“PayPal Select, launching this week in the US, is a program designed to reward our most active and enthusiastic customers who use PayPal online, in store, or on mobile devices. Qualifying customers will receive access to our best offers from leading online retailers as well as dibs to be first in line for the amazing PayPal Customer Service team when they have questions.”

Recipients of the email informing them of their membership in the program tweeted various reactions. Several were skeptical, worried that it was a phishing attempt – “I got an email for paypal select. Is this legit?,” tweeted one user. Another wrote, “With the amount of @PayPal phishing sites out there, I’m wary of the PayPal Select site. Would have been better if both shared same URL.” PayPal responded to their concerns via Twitter.

Others addressed the promotions for purchasing on PayPal retail partners’ websites. ‏@FredKiesche said: “I was excited to learn I was now a member of “PayPal Select” until I learned it is just a way to try to sell me more crap I don’t want.” @DevinLMichaels wrote: “PayPal upgraded me to PayPal Select, which, according to the email, is the great privilege of getting advertising from Third Parties. #yay.”

A reader shared his impressions. “The whole thing just seems to be designed to make you feel like you have been included in an exclusive club. This is more of a traffic director promotion than anything else. Personally, I would value a discount on PP fees more so than any of the promotions offered.”

Some of the retailers participating in the PayPal Select offers include Target, Wayfair, Overstock, PacSun.com, Footlocker, and FinishLine.com, Puritan’s Pride, Cooking.com, BestBuy.com, and Neiman Marcus.

Once enrolled, PayPal Select status is good for one year and subject to renewal on an annual basis.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.