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It’s Now Easier for Developers to Add PayPal to Mobile Apps

Braintree released a new toolkit for developers on Wednesday, making it easier for them to add PayPal as a payment method. The new Braintree v.zero SDK lets merchants accept payments through PayPal without needing to do a separate integration.

Shopping site Jane.com is already using the PayPal integration and said it is seeing 11 percent of its volume now coming from PayPal.

The Braintree v.zero SDK enables “slick” buying experiences, according the company, and offers customizable drop-in UI features across platforms. “And though we’re offering so much more in our new v.zero SDK – we’ve made it even easier to integrate,” the company said.

David Marcus led PayPal’s acquisition of Braintree last year, but wasn’t on hand for yesterday’s announcement – the former PayPal president recently stepped down for a job at Facebook.

Braintree has focused on mobile payments, a key attraction for the eBay payments unit. Braintree CEO Bill Ready wrote on the company blog on Wednesday, “Developers can now seamlessly tap into PayPal’s base of over 148 million active customers, giving them the opportunity to scale their businesses with just a few lines of code. People can pay with PayPal either on a one-time basis, or store their PayPal credentials for easy pre-approved future payments, without leaving the merchant’s site.”

In the announcement, Braintree said supporting PayPal as a payment method in the Braintree Gateway has always been one of the most frequent requests from customers.

The Braintree v.zero SDK is now available to developers in the U.S and will be rolling out to the other countries Braintree serves.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.