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Alibaba’s 11 Main Invites More Shoppers with Special Promotion

Sellers who opened shops on 11Main.com and are anxiously awaiting buyers will be cheered to learn the company issued more invitations to shoppers on Tuesday. It’s also offering them an incentive to make their first purchase.

11Main.com remains invitation-only as it continues in beta test mode. In addition to providing a special invitation code “for exclusive early access,” the email offered recipients a one-time savings of 30% up to $15 for purchases of at least $10. The offer is good through July 31st.

The marketplace is the brainchild of Auctiva and Vendio, two eBay listing tools acquired by Chinese ecommerce giant Alibaba in 2010.

11Main.com President and General Manager Mike Effle told EcommerceBytes earlier this month that the site was inspired by the Main Street shopping experience and was looking for shops and boutiques that had a good track record and a story behind their businesses. 11 Main also seeks to showcase sellers so they don’t have to compete solely on price.

A merchant who had been turned down from opening a selling account a few months ago was surprised to get the invitation this week. She said when she had tried to open a purchasing account, she had received an email telling her she would first have to refer a certain number of other people that wanted to buy on the site. “Well I didn’t like that at all. So I deleted the email and just forgot about them,” she said.

The email sent to would-be shoppers this week is as follows:

The wait is over! Here’s your invitation for exclusive early access to 11 Main. We’re adding new shops, products, and features daily to improve your shopping experience but want you to have an early opportunity to see what we have for you.

Step inside and start shopping today. We’re sure you’ll find something you’ll love among our hand-selected specialty shops and boutiques.

To further warm up your welcome, register at 11 Main and you’ll automatically receive 30% off your first purchase.*

We can’t wait to see you at 11 Main and hear about your experience with us.
Happy shopping, 11 Main

The email explained the promotion details: “Save 30% with minimum spend of $10. Maximum discount of $15. One time use only. Valid only for purchases online at 11Main.com. Valid from 6/17/14 through 7/31/14. Not valid with any other discount or promotional code. No cash value.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.