Sponsored Link
Email This Post Email This Post

eBay Tries Offering Boutique Experience for Fashion Shoppers

Not since eBay Motors has eBay embraced a vertical with such enthusiasm as it has fashion, and now the latest evidence of eBay’s love affair with designers is evident. This week, the online marketplace launched eBay Designer Collective, a direct-to-consumer platform for designers.

It would be ludicrous to think of eBay as a fashion boutique, but that boutique experience is exactly what the Designer Collective corner of the giant marketplace is attempting to offer shoppers.

“eBay Designer Collective, powered by eBay Fashion, is a new, dedicated shopping destination within eBay.com offering a broad selection of in-season clothing, shoes, accessories, jewelry and watches for men and women,” according to eBay’s announcement.

The micro site offers the latest styles selected by the brands themselves, with free shipping and returns. And eBay is promising the holy grail: “Users can also shop multiple sellers on the Designer Collective with one transaction,” it promised.

Right now, orders are limited to U.S. domestic shipping; international shipping launches later this year as well as non-U.S.- based Designer Collective sites.

eBay explains that each participating brand has its own real estate within the Designer Collective that functions as a boutique customized according to each brand’s own aesthetic.

Amazon has also been getting into the fashion space, but many manufacturers and brands have concerns about competing with Amazon, something eBay has been trying to capitalize on. “eBay doesn’t compete with sellers, but, instead, is facilitating a new way to engage fashion shoppers and enable top brands,” it reassured them in the announcement.

Brands working with eBay on Designer Collective include True Religion, Calvin Klein, Elie Tahari, Rebecca Minkoff and Billy Reid, you can find the new area on eBay.com.


Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.