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eBay Runs Seller Promotion to Stimulate Listings

eBay is running a 5-day listing promotion this week to encourage sellers to list fixed-price listings, but not everyone received an invitation to participate. The promotion comes in advance of the slow season in ecommerce, with headlines reading:

“Hit record sales this summer. Turn up the heat on your sales.”

“Summer’s hottest deal. Reach more customers, and send sales soaring this summer.”

The promotion lets sellers list up to 10,000 fixed-price listings and pay no insertion fees. Invited sellers must activate the promotion by selecting “Activate offer” in the invitation email or on the promotion landing page.

According to the terms, 3, 5, 7, 10, and 30-day listing durations are included in the promotion. Fees for optional features (such as reserve price, subtitle, Gallery Plus, listing in 2 categories, etc.) and final value fees apply. Only sellers whose accounts meet eBay’s minimum seller performance standards are eligible. All existing selling limits as well as category and item limits apply and may exclude sellers from creating the maximum number of listings in the promotion.

Listings created prior to Monday, June 2, 2014, which are scheduled to start during the promotion period, will be eligible to receive the promotional rate. For sellers listing with any tool other than the latest version of the Sell Your Item form (SYI 3.0), the promotional rate will not be shown during the listing process. Instead, the discount will be reflected in the “View Account Status” section in My eBay, as well as in the seller’s next invoice.

eBay recently changed its fee structure to encourage sellers to list auctions. Non-Store subscribers are no longer eligible to receive 50 free fixed-price listings in Collectibles, Pottery & Glass, Sports Memorabilia, and other select categories. Sellers discussing the promotion on eBay’s boards theorized that taking away the ability for non-Store owners to list up to 50 free fixed-price listings might be the reason for the current promotion.

“I’ve been ending my (fixed-price listings) as they come due – prep for elsewhere. If many others have been taking same approach, it only took 2 weeks for them to get the message,” wrote one seller. Another seller who did not receive an invitation to participate in the promotion wrote, “(eBay) must have seen that I’m unhappily willing to pay them the extra $0.30 to avoid auctions, for the most part. That’ll teach me – ha!”

The current promotion runs from June 2 – 6, 2014. Sellers invited to participate will have received an email and/or a message in My eBay. All other fees apply, see eBay website for details and restrictions.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.