Apple wowed the tech world with its announcements during Monday’s developers’ conference, and gave eBay and retailers some new capabilities to make it easier for shoppers to bid and buy on mobile devices.
Apple announced a new version of its operating system, iOS 8, along with the iOS 8 SDK for developers, which includes Touch ID APIs that enable developers to securely authenticate users within apps, protect logins and user data, and unlock keychain items.
According to Internet Retailer, “That means retailers can create iOS apps that allow a consumer to check out with just one touch of her finger. Messaging also becomes more useful to merchants in iOS 8.”
And in a bright spot for an otherwise few weeks of bad press, eBay was featured during a presentation at the conference by Craig Federighi, Apple’s senior vice president of Software Engineering. Developers can now add their own widgets into Notification Center, and Federighi showed how shoppers could easily bid on eBay auctions without having to open the eBay app.
In response to our inquiry about the new feature, eBay spokesperson Ryan Moore told EcommerceBytes, “eBay’s focus on providing a great commerce experience for our customers means we are continuously looking for ways to make shopping and selling easier. Widgets in Apple’s iOS 8 Notification Center enables us to provide users with quick access to updates on their auctions, such as alerts if they’ve been outbid.”
While the easy access to bidding in the notification center sounds good for sellers, one person identified a potential problem, tweeting, “I can totally imagine toddlers having fun with eBay’s bidding widget on dad’s iPad lock screen.”