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PayPal’s New Mobile-Friendly Account Experience Reduces Clutter

PayPal’s Vice President of Global Solutions Carey Kolaja said the company has launched a new online “consumer account experience” that “removed the clutter,” promising it was easier for account-holders to perform basic functions such as checking account balances using any device.

PayPal, like other ecommerce sites including parent eBay, is working hard to make mobile shoppers feel comfortable on small screens and make it easy for them to switch between computing devices by providing a consistent experience. In many cases, that means making desktop designs look more like mobile designs. Indeed, PayPal said the inspiration for its new design, or experience, was its consumer app.

Kolaja said it didn’t matter whether users accessed their accounts via laptop, mobile phone or tablet – “As long as it’s connected to the web it will reflect the same PayPal account experience.”

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She continued, “You’ve told us sending money on the go is a favorite and you like finding offers at nearby merchants. In the U.S. you’ve even given us four stars in the iTunes app store! So we made sure your online account reflected a lot of the same easy, simplified experiences.”

The consistent experience makes it easier for users to do tasks such as checking account balances, or sending and requesting money and includes a new home page design, “a simple way to send & request money across the globe quickly,” and “an improved digital wallet so you can manage your money, payment methods and offers how you want to.”

It also includes a sneak peak of the upcoming PayPal shop tab where users will find exclusive online offers and savings.

PayPal is rolling out the new experience starting with select consumers in the U.S. and Germany – “over the next few weeks more and more of you will get to experience the change.”

More information is available on the PayPal blog.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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