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BidStart to Morph into Stanley Gibbons Marketplace

Stanley Gibbons is a household name in the philatelic world, and last year, it acquired a long time auction site called bidStart that got its start in 2005 specializing in stamps. Mark Rosenberg, founder of bidStart and Chief Digital Officer of Stanley Gibbons told EcommerceBytes about plans for a new, consolidated marketplace.

Rosenberg shared the details with users in a blog post, saying “the time is right to consolidate our online presence into a single entity – the Stanley Gibbons Marketplace. Within the next few months, when it’s ready, we will be basing our new version of our marketplace directly on our primary domain name: www.stanleygibbons.com”

The company will keep the bidStart site active during the transition and will sync users and listings automatically to prevent disruption.

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Why the name change? “At Stanley Gibbons, we have hundreds of thousands of customers, and a strong brand that has been synonymous with stamps and collectibles around the world since 1856,” Rosenberg explained. “We want to ensure that we can leverage the full potential of our combined brand, and customer base for our next generation of our marketplace.”

The biggest changes with the new Stanley Gibbons Marketplace, aside from the new name, is its focus on structured data and a new payment option. “We’ve been hard at work building out a comprehensive online catalog database system which allows us to tie together inventory items with catalog data (regardless of catalog publisher).” The marketplace will utilize the Stanley Gibbons catalogs. “This will mean a faster listing process for sellers and more accurate and relevant results for buyers. Additionally, for most listings, we’ll be able to automatically add the relevant catalog information with no extra input needed from the seller.”

Initially the company will focus on features for stamp buyers and sellers, and then it will add new features for postcards, coins, sports cards, and many other collectible areas.

The new payment system will be Stanley Gibbons own proprietary system that lets buyers pay via credit card and will offer competitive rates to PayPal.

The new marketplace will launch soon and will run in parallel to bidStart. Catalog data features and the new payment option will launch on the new marketplace in June.

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Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. Send news tips to ina@ecommercebytes.com.


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