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PayPal Seeks Partners to Push into Omnichannel

As eBay shares its vision of being a partner to retailers and helping them become “omnichannel” – a reference to serving customers online, offline and mobile – its payments unit is looking to do the same. PayPal is expanding its Partner Program to be more compelling to additional types of providers and is set to launch the new program this summer.

Among the vendors and developers PayPal wishes to work with are POS solution providers, processing resellers, system integrators, associations, and peripheral partners. PayPal said it wants to collaborate with “payment industry innovators” on all kinds of solutions whether they are online, in-store or mobile, and whether the companies are big or small. On its website, PayPal emphasizes the important role mobile plays in the drive toward omnichannel:

PayPal wants to help you grow your business, drive profitability and deliver better mobile solutions to consumers and merchants, so we are expanding the PayPal Partner Program to include partners offering mobile payment solutions on the go and in-store at the point of sale.

The mobile payment experience is broad and evolving rapidly. By focusing on being your mobile payments technology partner, PayPal is here to support your growth into mobile commerce. Whether you’re a solutions provider, systems integrator, processing reseller or hardware developer, you can now take advantage of the latest mobile payment technologies by partnering with us. As a PayPal partner, we will collaborate with you and help you leverage our collective strengths to deliver differentiating mobile experiences to consumers and merchants. Partner with PayPal and help us shape the future of mobile commerce!

Why create a technology solution that just solves one problem, PayPal asked. “We want to work with our partners to create many great experiences – no matter where or how they conduct business.”

PayPal is targeting more than general retail – it said the expanded PayPal Partner Program would include partners that create payments and shopping experiences in coffee shops and restaurants as well.

While many people still think of PayPal as a checkout option for online websites, PayPal has integrated with Point of Sale systems (The Home Depot, for example) and has developed apps that let customers order food ahead on their mobile device so they can skip lines (Order Ahead and Pay at Table).

The value proposition for members of the expanded PayPal Partner Program include:

  • Access to cutting-edge mobile payments technology;
  • Dedicated integration and technical support;
  • Industry leading fraud management and risk protection tools;
  • Comprehensive sales and marketing support and training;
  • Ability to tap into millions of PayPal customers who look for the PayPal way to pay and get paid.

PayPal said its website is the 18th most visited site in the U.S. and 42nd in the world, and it said 19 million people visit PayPal.com every day.

More information about the expanded program is available on the PayPal blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.