eBay Canada has lifted some of the restrictions on editing fixed-price listings, it told sellers on Monday. The reason for having such policies in the first place is to minimize buyer confusion when they view a listing after having made a purchase.
What sellers can change depends on a number of factors: the listing format chosen (Fixed Price or Auction-style); the time until the listing closes; and whether an item has had bids or sales on it. Sellers cannot change the listing format and are very limited in the types of changes they can make to listings with outstanding Best Offers on them.
Being able to edit listings as opposed to having to end them and relist is a positive especially because ending a listing can hurt its exposure in search: eBay introduced a metric in 2009 in which Best Match looks at a listing’s recent sales in relation to the number of recent impressions it received.
eBay Canada said sellers are now able to add or change the following components of a fixed price listing, even if it has a sale on it:
- Category (primary and secondary);
- Best Offer status;
When a seller edits a listing that has had previous sales, eBay will now create a version of the listing that accurately reflects what the buyer saw when they made the purchase. This is the version of the listing the buyer will see when they view the item page, and sellers will be able to see all versions of the listing.
eBay further explained that, as is the case today, sellers cannot make edits on a fixed price listing with a pending Best Offer. The policy is found on this eBay Canada help page, and sellers in the U.S. can review the policy that applies to them on this eBay.com help page.
See the full announcement on the eBay Canada website.
Update 4/8/14: eBay.com made the same announcement a day later on the eBay Announcement Board.