Sponsored Link
Email This Post Email This Post

Etsy Tests Site Navigation, Expects More Traffic

Etsy is kicking off “experiments” in which it will test changes to the design and organization of its site navigation. The news comes on the heels of another announcement in which Etsy said it would begin testing personalization features on its home page.

Etsy said it had three clear goals as it spends the coming months testing and improving navigation. First, it wants visitors to find what they need faster and more efficiently. Second, it wants to make the experience of browsing Etsy on desktop and mobile more aligned, explaining that many visitors switch between them on a regular basis. Third, Etsy said it wants to provide more information through navigation links about what can be found on the site.

Etsy explained this would also benefit individual sellers by improving SEO (search engine optimization), “since more traffic will ultimately be driven to Etsy from sites like Google.”

As with other tests, or “experiments” as Etsy calls them, the marketplace will expose a small number of Etsy users to each version of the test, and it will not be able to reveal much during the testing in order to preserve the results of each experiment.

One user who encountered such a test explained what she was seeing on the Etsy forums. She noted that links that usually appeared on the top left-hand side of every page were missing, including links to Sell, Wholesale, Registry, Community, Blogs, Mobile and Gift Cards, and said “Your Account” and “Help” were also missing. Apparently “All the stuff is tucked away under those links on the top right,” she said.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.